How did that happen? Getting published the C List way (other ways are available!)

Some of you lovely folk have asked me recently what was it like getting published and any tips I might want to share. So for those of you who are interested, here’s how it was for me. There is a list at the bottom in true C List style.

Having a book published is an exciting but very slow process. Deadlines from publishers will be issued months or even years in advance and seemingly very little is done until the last half an hour when all hell breaks loose.

Before taking me on, my agent put me through a resilience test because she said in her experience, people who write memoirs can be quite emotionally fragile and take rejection more personally than normal.  I must have passed the test as she then proceeded to tell me to expect lots of rejections.  She did round the conversation off on a positive note though saying she liked my writing style and the concept of lists to accompany each chapter (hence the name of my book, The C List).   For her troubles I was to pay her a slice of commission and she would negotiate on my behalf and try her hardest to get me a publisher.  She believed in me which was the best feeling.

I had some wonderful rejections from Random House and Hay House who apparently loved The C List but had their quota of cancer memoirs on the books and as the market is still very fragile, publishers don’t like to take risks.  I was told the cancer memoir genre either does very well or very poorly.

And then, came the long awaited call from Watkins Publishing, part of The Osprey Group who signed me up on a bit of an advance which was even nicer; half payable of completion of the manuscript and half on publication of the book.  They agreed that in addition to the UK, the book would also be published in America, Australia and New Zealand after I supplied them with stats of the top 3 countries for bowel cancer incidence.

I was to complete the manuscript by 31 March 2012, submitting around 80,000 words.  I heard very little if anything for six months and then helpfully they dropped their edits into my email box during a particularly stressful patch at work requesting my amendments, ideally, within  a couple of weeks.

Then it was back to the waiting game.  Meanwhile I was asked to get a celebrity endorsement as apparently you lovely lot don’t like buying books unless you have them endorsed by a well known name.   I think they underestimate you, but nevertheless I tried my best to oblige.

“Could you use your publishing contacts?” I reasonably asked. “Oh no, we think it comes much better from the author” they told me authoritatively.

So how on earth do you get the attention of a ‘celebrity’? Well not very easily I can tell you from my experience. I decided it would be easier to try people affected by bowel cancer. So, I approached Chris Evans as his dad had died of bowel cancer but he didn’t reply, not to any of my charming approaches.  And then I tried Stephen Mangan as his mum had died of bowel cancer.  His agent replied saying he was interested but was overseas.  He never came back, well at least not to me.  Finally I contacted Matthew Wright as his dad died of bowel cancer.  Not only did he say yes immediately, but he invited me onto his show, The Wright Stuff (twice) and is now almost a friend – well we send each other emails regularly with kisses on and I endured the odd bit of ridicule when I voted for him in the jungle.  So I guess that counts.  But he has kept his word and has been pretty awesome.

To cut a long story short, the book finally got printed after lots of negotiations about the cover.  I didn’t like their version as I thought it was humourless and didn’t reflect the contents very well and they didn’t like my version (supplied by my talented brother along with the illustrations in the book) as they said it was in danger of looking like chick lit. So we settled on theirs with some creative encouragement from me.

The C List was finally published on 3 April in the UK and on 22 April overseas and it took so long to get into print that I even managed a relapse and had some more liver surgery during the process.  This caused a last minute flurry as I had to squeeze in a postscript (PS) as the printer was standing by tapping his feet and inhaling loudly.

I am now in the thick of the publicity phase, which if, like me you suffer from the British disease, is a bit awkward. The famous childhood saying that still sticks with me (along with “Money doesn’t grow on trees you know….”) was not to ‘blow my own trumpet’, so instead,  I like to think of pushing my book as doing my bit for bowel cancer by breaking down a few taboos.  And even more importantly, to sprinkle some hope that you can beat stage 4 bowel cancer or at least repeatedly beat it back into submission.

If you fancy buying The C List, I would of course be permanently in your debt and might pop around and do a spot of clearing up as thanks.  The publishers did a sterling job of getting it sold into the major book retailers;  Waterstones, Foyles, WHSmith etc as well as online through most outlets including Amazon, so you shouldn’t be too inconvenienced.  But just to be on the safe side, here is a link http://www.amazon.co.uk/The-C-List-Survived-Bowel-Cancer/dp/1780286791

And now for the top 13 titbits;

  1. If you are thinking about writing a book, just start. Now. No procrastinating.
  2. I was given a good tip by my writing friend Andy. He said just put the hours in. Reserve time each week to write. Don’t worry about structure or trying to finesse it, you will have plenty of time to do this later. There are so many people who have half finished books on laptops; so finishing it is the name of the game.
  3. Come up with an angle, an idea, a concept that will carry your book and differentiate it from the crowd. Mine was lists after each chapter – I even have a list of lists at the back of the book.
  4. Getting a publisher is hard. It is easier if you have an agent who will have all the contacts and at least be able to get you through the door. But getting an agent is hard too!
  5. There is a book called Writers’ & Artists’ yearbook which has some good advice and the names of all literary agents and publishers. You will need to do your research and identify agents or publishers which have experience in your chosen genre.
  6. Be prepared to do your research on your target market. I supplied figures of the number of people diagnosed with bowel cancer each year to size the market roughly and how many were living with bowel cancer in the UK. And the same for overseas. I dug up plenty of stats which convinced my publisher there is a market out there (please don’t prove me wrong).
  7. Before my publisher took me on I was invited to meet the PR team for them to decide whether I was PR-able. So it’s a good idea to come up with angles and suggestions beforehand. I must have been given the nod as the Publisher subsequently sent out the contract.
  8. Be prepared to summarise your book and yourself many times in different templates and format for the publisher’s sales teams and publicity departments.
  9. I was given an editor to work with who was wonderful and sent back my manuscript with her marked up comments for me to embellish, amend or delete. It was quite a democratic process.
  10. Although I had a proof reader as well, I was still picking up the odd inconsistency long after it was supposed to go to print! Hopefully you will kindly gloss over any I have missed.
  11. The type setter will then do his magic and page set your A4 manuscript into proper ‘book ready’ pages. I caused a bit of bother as I insisted on preceding each chapter with an illustration from my brother, followed by a formatted list. But I think it was worth it.
  12. My press pack was sent out with a picture of me, a bit of a biog, background on the book and bowel cancer as well as some example interview and feature ideas.
  13. I am paid a small % in royalties on every sale but it’s very complicated and varies a lot and I will need to sell tens of thousands before I can buy that lovely little Alfa Romeo Spider!

photo (5)

Thank you for reading. And good luck if you are writing.  X

 

 

 

 

 

 

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2 thoughts on “How did that happen? Getting published the C List way (other ways are available!)

  1. My mate Andy Blackford sent me this. I am constantly surprised by the sheer richness of things. And synergy. I have to buy your book and keep it with ‘Ink in the blood’ and ‘Cancer ward’ for the next time I need my various cancers checking out or I confound medical science by inventing a new one, and I can have good books on my bedside locker. You’ve got publishing pinned on your board like a moth…..especially the bit about the very last hours of a years long process. Anyway…you’ve put a huge smile on my face. Ta.

  2. Fabulous post Rachel, with that lovely clear structure you manage to impose on everything. It’s so wonderful to hear such a clear account of the publishing process you’ve been through – Especially as I struggle towards the same goal in a much more haphazard manner ! (Hurriedly prints off above checklist to stick on wall! Tips duly noted, nose back to the grindstone..)

    Congratulations on being published – it clearly is no mean feat, especially in this rather niche genre.
    Lisa xx

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